A documentary film by Matthew Miele (“Scatter My Ashes at Bergdorf Goodman”) tells the unbelievable story about how a small New York jewelry store, founded by Charles Louis Tiffany in 1837, became a part of American culture and a global phenomenon.
The name of the film comes from a phrase spoken by Audrey Hepburn’s character in “Breakfast at Tiffany’s.” Among the historical fans of Tiffany & Co are politicians and businessmen, movie stars and writers: Abraham Lincoln, Franklin Roosevelt, F. Scott Fitzgerald, Steve Jobs, Marilyn Monroe, and many others. Many of them appear in the film as special guests: the director Baz Luhrmann, publicist and living symbol of New York Fran Lebowitz, six-time Emmy winning journalist Katie Couric, and star stylists Kate Young and Rachel Zoe.
The film also tells about how Tiffany & Co has worked with artists and designers over the years – Robert Rauschenberg, Paloma Picasso, Elsa Peretti, Jasper Johns, Jean Schlumberger, and Andy Warhol. The latter not only worked on the design of the company’s advertising materials, but also created a unique collection of Christmas cards. Audiences will gain access to the company’s “inner sanctum” – the jeweler’s workshops – and will also embark on a private excursion around the most famous train station in the world, Grand Central Station, for which the company created a unique clock that would become the station’s most famous feature.
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