Editor of a women’s fashion magazine Quality, Maggie Prescott is looking for a new cover girl for the next issue. The thing is that the girl has to be an intellectual. Together with her colleague, photographer Dick Avery, Maggie goes to Greenwich Village, the heart of New York’s intellectual life, and at a bookstore she meets a modest shop assistant named Jo (Audrey Hepburn), who turns out to be an ideal model for the oncoming photo shoot. The session is going to take place in Paris, where Jo's favourite philosopher, professor Flostre, is lecturing, and all three of them set off for the capital of France.
Stanley Donen’s famous musical comedy is one of the first Hollywood films, directly related to the world of fashion magazines, that determine what is fashion today and tomorrow. Maggie Prescott’s prototype is considered to be Diana Vreeland, the legendary fashion expert and Vogue’s editor-in-chief since 1963 to 1971, and the photographer Dick Avery is referring to the famous Richard Avedon, whose photographs appear in the film and adorn the opening credits. And, of course, Audrey Hepburn’s costumes are created by Jubert de Givenchy, for whom she was a muse if not a co-author: the French couturier had a lot of collaborations with the American actress and played an important role in forming her cinematographic and media image.
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